31 Days 31 Flavors

Baskin-Robbins was the first ice cream chain in the world to have 31 unique flavours. While its concept was widely known, nobody really knows all of the actual flavours or the story behind them.

To celebrate its ""31 flavour"" heritage, we launched the 31 Days, 31 Flavors campaign with the idea that a customer could have a different flavour every day for the month (or for any month, really). Each day, we highlighted a unique flavour in the form of a visual dictionary which detailed the ingredients, history and the meaning behind each name. The result? The campaign was a success and became an annual ""Happy BRand Day"" celebration for Baskin-Robbins.