Creative, Development

Balas Pantun

Year

2021

Client

LBS

Deliverables

Campaign Development, Social Media, Website Design, Website Development

If there's one thing all Malaysian students can relate to, it's reciting and writing the pantun during class. But more than that, the pantun serves as a communication tool for expressing one's feelings - all through an alternating rhyme pattern and a whole lot of creativity.

To preserve that tradition during the Hari Raya period, LBS invited Malaysians to Balas Pantun (reply to the poem) with Kumika, the cutest pantun extraordinaire, for a chance to win exciting prizes. We were tasked with coming up with the campaign's rollout plan and microsite as well as a digital marketing strategy to drive participation. The result? 144 original pantun submissions with over 17,000 votes in the span of 2 months.