Bring Your Spark

In 2020, Cricket Lighters had no social media presence in Malaysia. With zero posts, zero followers, and zero likes, that meant we had a lot of work to do.

Starting from scratch, we launched Cricket Malaysia's Facebook and Instagram accounts and populated each page with fun branded content. Our work was further amplified with media buy support and giveaways, which helped drive the page's likes from (look at current numbers). And to keep the fire burning among Cricket fans, we created engaging yet educational postings — with a hint of Malaysian flair — through imagery, animation and videos.