Discover Asahi

Japan's No.1 beer, Asahi Super Dry is known for its distinctive crisp, clean dry finish - termed as ""Karakuchi"". However, not many Malaysians know much about the beer.

To make its unique taste relevant to the local market, we reimagined the product experience on social media through the use of motion and storytelling. We tapped into local everyday moments and trends while making Asahi Super Dry the main focus, giving us a chance to bring Malaysians together. With an Asahi Beer in hand.