LBS Ox-picious 8

When the Movement Control Order (MCO) was in full force in January 2021, LBS Bina found itself at a standstill. Its physical showrooms were not allowed to operate and customers could not walk-in to experience an LBS home.

So to start the year on a brighter note, we were tasked to create a digital showroom that allowed home buyers to explore and fall in love with LBS homes — all without having to leave theirs. To lift everyone's spirits during Chap Goh Mei, we also gamified the experience and created Uncle Choy San, a mascot inspired by the God of Prosperity, Choy San Yeh, for users to find and win exciting prizes.