Probably the Best Football Beer Game

Year

2018

Client

Carlsberg

Deliverables

Campaign Development, Website Design

As the official beer sponsor of Denmark, Carlsberg wanted to bring Malaysians together and have everyone cheer for the biggest football season: 2018 FIFA World Cup.

With Carlsberg's Probably The Best Football Beer Game, football fans were able to put their knowledge to the test and predict the match's scores to win exclusive prizes such as football merchandise and an all-expense paid trip to Denmark. Live updates of the matches were also available on the website throughout the game.