Digital Marketing

The Online Learning Experts

Year

2020

Client

HES

Deliverables

Art Direction

In 2020, every education institution had to shift their entire business model online to adjust to the pandemic. And out of that came the creation of the Online Learning Programme by HELP Education Services — an education model built to engage students and carry out online classes effectively.

However, the task to advertise the brand digitally wasn't an easy one as the market was saturated with other educational instituitions and tuition centres shifting to online marketing. So how do we stand out? We went back to what the Online Learning Programme does best: engage and educate, this time through ads! With creative ideas to capture people's attention and a proven working strategy, we ran Facebook ads and collected over 700 high interest leads in a span of 5 months! Increasing their brand presence as well as their number of students.