This is Living

Year

2021

Client

Corona

Deliverables

Social Media

Corona (the beer, not the virus) is enjoyed worldwide, but not many Malaysians appreciate or know of its refreshing goodness. To make Corona relevant to the local market, we wanted to find a way to go beyond the beverage and push the versatility that comes with every Corona experience.

We tapped into the social side of social media by incorporating moments that Malaysian beer lovers could relate to: food, travel and happy hour. All with a hint of bespoke illustrations and summery vibes.